Business Copywriting or Bust

By

jooska
Copywriting remains one of the most fundamental sales skills today. It doesn’t matter what you offer. Copywriting explains products and services so prospective clients understand why they should buy in. If it’s done well, it hits the heart of your tribe—those core clients who buy not just as a service or product but as an investment that aligns with deeply felt core values.

Copywriting Tips

The trick to copywriting is understanding your audience–their drives, priorities, fears, concerns, goals, and values. Most brands are developed with a core audience in mind, so any copywriting should naturally match your brand voice. If it doesn’t, ask yourself why. The purpose of copywriting is to tell stories in your unique tone of voice—to build sales and loyalty and turn customers into advocates. Sometimes, it’s necessary to work with a copywriter to fix your brand voice and create a standard manual to keep everything consistent. Like your logo, colours, and websites, copywriting is a part of your brand, arguably the hardest-working element.

Tips for Better Business Copy:

  1. Write naturally; think about the way you talk
  2. Less is more; use short words, sentences, and paragraphs
  3. Eliminate jargon 
  4. Check quotes
  5. Never publish the day you write—read and edit after giving your brain a break
  6. Ask an independent reader to do final editing

The Copywriting Formula

If copywriting could be boiled down to a basic formula, it would be A.I.D.A. (Attention, Interest, Desire, and Action). Natural storytellers know how to craft a narrative around audiences that address their problems. Remember to use the word you—you want to talk to people, not at them. Finally, keep the content short and sweet (aka scannable). Everyone is busy. 

In today’s busy, consumer-driven world, one in nine people work in sales, and the rest are trying to figure out the art of marketing. We’re blogging, tik-toking, and advertising more than ever before. Whatever your objective, great copywriting reaches audiences with intelligent, feel-good content. Nail that, and crafting compelling sales copy becomes much easier—and it’s still way better than networking events.

If you need some support from a local Vancouver copywriter, reach out. We’ve formed long-term relationships with all kinds of business owners looking for the copy that sells and compels. Call 778-989-6738 to set up a meeting, and let us know how we can support your success.

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