Business Copywriting or Bust

Tips for Better Business Copy:

1. Write naturally; think about the way you talk
2. Less is more; use short words, sentences, and paragraphs
3. Eliminate jargon 
4. Check quotes
5. Never publish the day you write—read and edit after giving your brain a break
6. Ask an independent reader to do final editing

The Copywriting Formula

If copywriting could be boiled down to a basic formula, it would be A.I.D.A. (Attention, Interest, Desire, and Action). Natural storytellers know how to craft a narrative around audiences that address their problems. Remember to use the word you—you want to talk to people, not at them. Finally, keep the content short and sweet (aka scannable). Everyone is busy. 

In today’s busy, consumer-driven world, one in nine people work in sales, and the rest are trying to figure out the art of marketing. We’re blogging, tik-toking, and advertising more than ever before. Whatever your objective, great copywriting reaches audiences with intelligent, feel-good content. Nail that, and crafting compelling sales copy becomes much easier—and it’s still way better than networking events.

If you need some support from a local Vancouver copywriter, reach out. We’ve formed long-term relationships with all kinds of business owners looking for the copy that sells and compels. Call 778-989-6738 to set up a meeting, and let us know how we can support your success.