Know your target audience. Back up copywriting with research. It’s important to analyze your data to understand who engages with your website and identify opportunities to reach new audiences. A little basic research will allow you to tailor your content and create copywriting that appeals to the right people.
Keep messaging concise and straightforward. Don’t overcomplicate. This is a common copywriting sin. Keep your offer as straightforward as possible.
Talk about benefits, not specs. Don’t just talk about the features of your product/service and what makes it different; talk about how this benefits your customers. For example, Jooska specializes in branding, web design, copywriting, and SEO–it’s an all-in-one service that makes it easier for customers to build an engaging presence online.
Bounce rate is a term used to describe the percentage of visitors who come to a page on your website and leave without viewing any additional pages—or making a purchase. Imagine watching someone walk into your store, look around, and go.
In the online world, it indicates that the visitor didn’t find what they were looking for or didn’t find the site engaging enough to stick around. Great copywriting doesn’t just address the features of your business and what makes it distinct—it focuses on the benefits you bring to your customers.
People are busy. If you place too much copy on the homepage, you’ll likely lose readers, especially those who don’t like searching for information. On the other hand, search engine optimizations require a specific content density. Consider how readers look at a webpage.
Typically, the top right corner is where people will look for contact information like a phone number or email. The left corner is for the logo. The middle is for content, and the bottom right is where the call to action (CTA) is typically found.
Welcome to x business. Is there anything more boring? Instead, use this space to say hello and give readers insight into your business. For example, at Jooska, we offer “immersive performance-based web design.”
It’s a minor tweak, but writing is about talking to your audience. Even formal websites in industries like health or law should be welcoming and friendly. Content that is stuffy or pretentious alienates readers–and that means losing sales. Opt for a language or tone that makes customers feel valued, welcomed, understood, and appreciated.
Website copywriting must be concise and informative—what people (and search engines) want. Remember to talk to your repeat business, too—your content should be interesting and inviting enough to appease existing customers and entice new ones. Consider incentives as thanks to returning customers!
A grammatical mistake is a poor reflection of your business. Make sure the editing, voice, and flow of your copywriting are precisely what you want for your business. After all, your website is your digital backbone—and the only exposure to your business that many people will have.
Follow these tips to make sure your copywriting speaks volumes. If you’re on the hunt for copywriting in Vancouver, reach out to schedule a discussion.
We’re proud to offer a people-oriented approach that has earned us a perfect 5.0 rating on Google with 21 reviews.
Nita's understanding of SEO and experience in copywriting is evident in the quality of her work. She is kind, compassionate and professional, takes direction effectively, and has the flexibility to make adjustments as required. Working with Nita has been an absolute pleasure, and we highly recommend her copywriting services.
CO-FOUNDER OF SÖMN HOMEShe got back to me a minute later and took the time to explain all the steps since I had minimum experience with web design. Then the real bonus part began. The more I talked to Nita, I could tell that she was not just a web designer. She is the kind of person who can play a huge role in taking brand image to the next level…
TINY YOU BABY STOREWhat I've love most, is that Nita has truly listened to my business objectives and has been working very hard to help me get to where I want to be with my website and social media presence. I've completely respect and value her opinion and suggestions, and I know she always has my best interests at heart! I'm very grateful to have Nita and her company working with me! I would highly recommend her SEO services.
REAL ESTATE AGENT OF VANCOUVER TOWNHOUSEOur business wanted to take our online presence to the next level, investing in SEO and upgrading our website. Nita's team really captured the essence of our business and translated it to a beautiful webpage that will rank well on Google so clients can more easily find us. Nita went above and beyond to deliver more than we expected for our budget. She is very approachable and knowledgeable and we look forward to continuing to work with her and Jooska web design!
CO-OWNER ECOBRIDGE LANDSCAPEWe were able to launch our new business and look incredibly relevant, and professional straight out of the gate. From sales documents to marketing logos, one pagers and postcards, they do it all. Nita has a knack for creative writing that will stop you in your tracks. There is no one I would recommend more! Andrea J.Bell, CEO & Co-Founder Paperclouds/ZzzPower for Schools
CEO & COFOUNDER PAPERCLOUDS/ZZZ POWERThey've created our website, our cut sheets, our white papers, as well as so much more. Everything is beautiful, consistent, and totally on-brand, and I feel very lucky to work with them. Plus we're in an odd business, so it's fun to see some spot-on masterwork in stormwater
CEO, STORMSENSORWe would not hesitate in recommending Inkykiss, Nita and her team.
We’re a small but mighty team that combines seasoned vets and youthful energy. We’re creative, unfussed, and pragmatic, embracing our clients for who they are and supporting their dreams by blending innovation and time-tested strategies. It’s an approach that got us ranked as one of the 3 Best Web Designers in Burnaby. Thank you. We couldn’t have done it without you.
Our mission is to help our clients grow. As a creative team, we specialize in copywriting, SEO, social media, digital marketing, and web design in Vancouver.
We follow strategy built around the responsible management of your budgets. Designed to achieve above-average returns using unparalleled strategy and time-tested techniques. If you’re building a new brand or website (or your current ones aren’t performing), we invite you to reach out for a conversation.
110-3060 Norland Avenue, Burnaby BC V5B-3B1
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