It’s a bit technical, but making your site accessible to Google is one of the most critical factors for SEO. If the site contains a robots.txt file that blocks the crawler, Google will not come to your website or specific web page. It’s essential to be aware of any status codes or page blocks that may prevent search engines from smoothly accessing the website. If the site (or a page) isn’t easily crawled—the rest of the factors won’t matter. It’s like a closed door.
What phrases are people using when they go looking for your business? Are these the best words? What keywords are being used by competitors? Optimizing your site for the right keywords is another vital aspect of optimization. Some SEO consultants say it’s the most important.
Once you have your keywords, you need to decide where they go. The usual practice for SEO consultants is to dedicate one page to a keyword/phrase. The content must be strategically and prominently used around the page in headers, pictures, URLs, and body text. If you’re using a WordPress website, a plugin like YOAST SEO can help you understand how to optimize different pages for the relevant keyword.
Building a site isn’t just about creating a pretty face. Google’s business is referring users to the best and most relevant websites on the Internet. A sire that hasn’t been touched in 5 years isn’t going to stack up. Google will consider factors like how quickly the site loads, ease of use, navigation, and many other factors. This is where good programming and code come into play. Compromising between style and usability can be a delicate balance. Creating a strong branded experience is essential while ensuring the site is quick and easy to use—on any platform.
Links are key when it comes to SEO in Vancouver. Is your content relevant and worth sharing? The links coming into your website are one of the factors Google uses to assess the quality of your website. Do you blog? Do you post your content on social media? All these factors will come into play. As part of our SEO service in Vancouver, we devise relevant strategies to produce new content every month.
There are a lot of ways to ensure your website is Google-friendly.
Creating websites that are attractive, straightforward, and user-friendly goes a long way toward creating a site that Google will recognize as valuable and relevant to people searching for your keywords.
SEO isn’t complicated, but it requires strategy and ongoing effort. Try it yourself, or speak with an SEO consultant in Vancouver.
We’re proud to offer a people-oriented approach that has earned us a perfect 5.0 rating on Google with 21 reviews.
We’re a small but mighty team that combines seasoned vets and youthful energy. We’re creative, unfussed, and pragmatic, embracing our clients for who they are and supporting their dreams by blending innovation and time-tested strategies. It’s an approach that got us ranked as one of the 3 Best Web Designers in Burnaby. Thank you. We couldn’t have done it without you.
Our mission is to help our clients grow. As a creative team, we specialize in copywriting, SEO, social media, digital marketing, and web design in Vancouver.
We follow strategy built around the responsible management of your budgets. Designed to achieve above-average returns using unparalleled strategy and time-tested techniques. If you’re building a new brand or website (or your current ones aren’t performing), we invite you to reach out for a conversation.
110-3060 Norland Avenue, Burnaby BC V5B-3B1
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