Website Storytellers: The Art of Copywriting
How do you differentiate your brand and business–it comes down to creativity–your brand, signage colours, values, goals–and copywriting. As a Vancouver copywriter, why is content creation so important? The truth is few of us work in truly unique industries. We may be competing with dozens, even hundreds, of businesses offering similar products and services. Yet, […]
SEO and Ecommerce: 5 Key Takeaways to Skyrocket Online Sales
Are you selling products online? For many people, shopping online has become the go-to default since COVID-mandated social restrictions. However, many customers are swinging back to brick-and-mortar when faced with high shipping fees, supply issues, and annoying returns. e-Commerce Statistics for Canadians The latest statistics show that retail eCommerce sales in Canada are starting to […]
Get More Bang for Your Copywriting Buck: 5 Tips to Reduce Bounce Rates
Let’s talk copywriting in Vancouver. Excellent business writing undeniably impacts your business website and click rates. It increases engagement, lowers bounce rates, and keeps customers coming back for more. But what copywriting? In a nutshell, copywriting tells your target audience why you’re the best fit for them, encouraging them to act by buying your product […]
