SEO and Ecommerce: 5 Key Takeaways to Skyrocket Online Sales

The latest statistics show that retail eCommerce sales in Canada are starting to flatten, but rest assured—Amazon isn’t going anywhere. Top e-commerce brands continue to be wildly profitable, but if you look closely, you will see a lot of effort driving decision-making and sales strategies. The good news is that you can make many of these tips work for your business, regardless of size. Here are five key takeaways.

1. Purpose Should be Crystal Clear

Product and purpose are your most significant brand assets. Ensure you remain consistent with your purpose and that all messaging offerings stay concise and on point. The products you offer should reflect the needs and expectations of your audience. If you’re catering to skincare lovers—don’t suddenly go on a tangent and start selling cute books and cards. Growing your brand and customer loyalty means thinking about your customers and what makes them happy.

2. SEO Marketing Matters

As a team specializing in web design and SEO in Vancouver, we can’t overemphasize the need for SEO web design. Spending thousands to develop a beautiful digital brand and website is a complete waste if no one can find it. It’s essential to analyze how people find your products online. What keywords do they use? Are your product descriptions enticing and accurate? Good SEO comes down to web design, branding, photography, copywriting, and more. It’s a lot of jargon, but it still means something. SEO placement on the web subtly impacts customers on a psychological level. Customers associate top page placement with best in industry status—often the factor that makes or breaks a purchasing decision.

3. Omnichannel Branding

It’s a fancy term—but what does it mean? Omnichannel marketing means your tone of voice, messaging, and branding is consistent across all channels. That includes your website, social media platforms, email marketing, SMS marketing, advertising, and any physical locations, too. Your brand’s positioning should feel comfortably familiar to customers across all channels. Don’t adopt a fun, tongue-in-cheek strategy on social media when your website content is serious but friendly. It can make customers feel like they are teleporting to another world. Know your key messages and keep them consistent.

4. Digital Advertising

If your business is primarily eCommerce based, it’s vital to focus on digital advertising across Meta and google to target your audience. We recommend contacting a specialist who can help you with social media and pay-per-click advertising. This works to ensure your advertising spend goes towards optimized ads that reach your target audience.

5. Social Media

Do you think Facebook is irrelevant? Efficient advertising means going where your audience is. Gen Z shoppers now search for products through TikTok and Instagram as their primary search engines, with statistics even outperforming Google. All business owners need to understand who their audience is—and where they spend their time online. This allows you to maximize your budget while reaching an engaged crowd of potential buyers.

Getting Started

E-commerce stores must stay on brand and leverage every opportunity possible to remain competitive. Is search engine optimization a key consideration when designing your website? Staying relevant requires your products to appear in the top results for keywords.

If someone is searching for a coffee machine in Vancouver, you want your products and store to appear at the top of the list. We believe SEO is crucial when building your eCommerce webpages because it helps you reflect what the consumer is searching for.

SEO elements such as keywords, website structure and backlinks can increase your website traffic drastically. Combined with a winning digital advertising strategy, you can set the stage for business success in 2025.