SEO Copywriters in Vancouver: AI Vs. SEO

As a team of SEO copywriters in Vancouver, we know there’s one question dominating the landscape: is investing in copywriting still worth it? Can’t AI (Artificial Intelligence) save a few bucks and handle content creation? The truth is—it depends. 90% of readers may not be able to tell if a blog is written by AI or organically, but Google can. If you want the competitive page one rank awarded to innovators and thought leaders, you have to put in the work. Like getting smart or healthy, time and effort are your friends.

AI has transformed the creative field, like many other industries. Writers who rely on spinning content and some technical ghostwriters have certainly seen an impact, but copywriting has remained stubbornly, intractably immune, at least this far.

What’s the Deal?

Copywriting is about creativity. The best combines creativity, human understanding, and brand expertise. AI relies on existing information. It rehashes and respins. There is no originality of thought. If your objective is to feed search engines or generate good enough content to post on your pages, AI is probably up to the task. However, you want content that gets read, converts, and distinguishes your business as worthy of a page one rank. In that case, you need a local SEO copywriter in Vancouver who can understand your brand and create a plan to guide your digital strategy, including identifying the best keywords for your business and industry.

Do People Still Read Blogs?

Over the last few years, there has been a shift away from writing content and blogs, with more small businesses channelling their limited time and resources into video and social content. It’s understandable. Those likes and comments can make it feel like social media is doing more for you. However, in the creative industry, social media is often more recognized for its impact on brand recognition vs. sales.

Your end user makes a difference. Social media is often powerful when selling to other businesses, but people don’t make purchasing decisions like companies do. If you’re a yoga studio, plumber, landscaper, or lawyer—someone where the end user is John or Jane Doe—blogging remains one of the most effective ways to connect on an individual basis. A 2025 statistics report shows that 76% of B2C (business-to-consumer) buyers read blog posts before making a purchase, and about 76% of B2C marketers use blogs to engage with customers.

Blogging Traffic Trends in 2025

A 2025 blogging trends report found that nearly 83% of internet users read blogs—that’s about 8 in 10 potential customers. HubSpot also found that businesses that blog grow 126% faster than those without. Businesses that blog also enjoy almost 55% more web traffic than their blog-less counterparts. Those are serious numbers, especially in fiercely competitive industries.

Objectives as SEO Copywriters in Vancouver

By creating blogs and posting links (backlinking) around the Internet, it’s possible to scale your website’s authority, one of the key objectives of Search Engine Optimization. However, consistently driving organic traffic, leads, and sales requires superior, well-researched content that search engines consider valuable, not clever spin-offs.

If you’re a business owner looking for an SEO copywriter in Vancouver, here’s a broad overview of Google’s preferences to achieve top search engine rank. All search engines require a steady stream of updated, relevant content. Consistent SEO blogging is essential for businesses that want to make SEO a part of their digital strategy, generating a constant stream of website inquiries and leads. From our experience, that means at least two articles per month, approximately 300-1000 words.

Ironically, while 75% of users indicate they prefer blog content under 1000 words, long-form articles, about 1200 words, tend to get more weight than their shorter counterparts. Readers spend more time on these articles, which signals to search engines that the content is engaging and valuable. In-depth, comprehensive articles optimized for keywords can catapult a website’s ranking, organic traffic, and customer conversions. A recent in-depth study suggests that long-form content, between 1000 and 2000 words, enjoys a 30% higher conversion rate—that means more clicks, sign-ups, orders, or estimate requests.

Speeding up the SEO Copywriting Process With AI

If this article has sounded like an AI dis track so far, here comes the twist. There’s nothing wrong with using AI, but it’s a helper–a tool. Shortcuts don’t lead to substance, and that’s especially true when targeting page one placement on Google.

Instead, use AI to assist with grammar checks or research—remember to track the sources and ensure they’re credible, as distinguishing the fact-based from fabricated is still a work in progress for Sam Altman and co.

Ultimately, tempering AI with human emotion and experience is crucial for creating engaging, original, brand-aligned content that performs well on Google and resonates with customers. The eventual payoff is page-one search rank positions that position you as an industry expert, while boosting user traffic, loyalty, and trust.

Success Step-by-Step

Connect with an SEO Copywriter in Vancouver to discuss your business goals. Call 778-989-6738 to get started or contact us through the form below.