1) Opt for local SEO
If your business has a physical location, focus on local SEO strategies to increase visibility and attract customers in your vicinity. Paying someone to post links in India will have minimal impact.
2) Optimize website loading speed
Ensure the website loads quickly to reduce bounce rates and provide a seamless experience.
3) Audit plugins
Plugins can slow down your site and lead to security vulnerabilities and compatibility issues. Minimize third-party plugins or add-ons to what is crucial to performance, security, and user experience.
4) Post SEO content regularly
Work with an SEO writer who understands the latest requirements and can help you create engaging content to boost your website’s authority and rank.
5) Switch to high-speed hosting
Cheap, shared hosting can cost you in the long run because it impacts loading times—just one of the over 200 factors Google assesses when providing a page-one rank. Ask about our hosting solutions, which include site back-ups, security, and more.
Google performed a core update, creating big waves in the SEO world. The goal, according to Google, was to improve the quality of search results for its customers.
Google has historically not been fond of AI. Ironic, we know. As more people use AI to write, ideas are continually rehashed and rephrased. Ai doesn’t learn or think. It pulls from the knowledge base already out there. In other words, articles written solely by AI don’t contain any original ideas or thoughts,
At least part of Google’s objective in shifting the algorithms was recognizing more content people find genuinely helpful, not just content made for search engines. The result? Businesses that continually publish useful, organic content—the thought leaders—likely saw little to no difference in the core update—they may have even noticed their rankings improve. Google has continually emphasized its policy of good fundamentals.
Many websites saw volatility after the rollout of the update. 44% of websites polled by Search Engine Roundtable reported SEO rankings and traffic decreased. 27% of sites reported improved traffic and rankings, while 29% saw no changes.
The update was completed on September 3, 2024. Here are a few takeaways for businesses trying to optimize budget, efficiency, mindset and more to reach page one of Google.
As SEO specialists with over 15 years experience, there are a few trends we’ve noted as we continue to help businesses reach page one of Google:
If you’re one of the 44% impacted negatively by the rollout, you must take action. The problem isn’t going to fix itself—it’s up to you to ensure your website meets Google’s best practices if you expect it to bring in leads and business.
There are a few quick fixes that can help improve your rankings. Just remember—Google doesn’t give away page-one placement. Earning a page one standing (and the benefits that come with it) means making SEO part of your long-term marketing strategy. Here are some tips to get started if the last update negatively impacted your rank.
Dream big, but also make well-informed goals. It’s essential to create a plan with your SEO agency or marketing team to achieve goals. Keep it simple and compare historical SEO data with current data.
Not sure where to start? Set up tools like Analytics and Search Console. Don’t set it and forget it. You should constantly refresh, refine, and improve your SEO strategy to keep up with competitors and stay on top. Embracing change in SEO will position you for success. Optimize every page for peak performance and look for new keyword opportunities.
These strategies guarantee that every buck spent on SEO will work harder and gear up your website to generate substantial returns.
We’re proud to offer a people-oriented approach that has earned us a perfect 5.0 rating on Google with 21 reviews.
Nita's understanding of SEO and experience in copywriting is evident in the quality of her work. She is kind, compassionate and professional, takes direction effectively, and has the flexibility to make adjustments as required. Working with Nita has been an absolute pleasure, and we highly recommend her copywriting services.
CO-FOUNDER OF SÖMN HOMEShe got back to me a minute later and took the time to explain all the steps since I had minimum experience with web design. Then the real bonus part began. The more I talked to Nita, I could tell that she was not just a web designer. She is the kind of person who can play a huge role in taking brand image to the next level…
TINY YOU BABY STOREWhat I've love most, is that Nita has truly listened to my business objectives and has been working very hard to help me get to where I want to be with my website and social media presence. I've completely respect and value her opinion and suggestions, and I know she always has my best interests at heart! I'm very grateful to have Nita and her company working with me! I would highly recommend her SEO services.
REAL ESTATE AGENT OF VANCOUVER TOWNHOUSEOur business wanted to take our online presence to the next level, investing in SEO and upgrading our website. Nita's team really captured the essence of our business and translated it to a beautiful webpage that will rank well on Google so clients can more easily find us. Nita went above and beyond to deliver more than we expected for our budget. She is very approachable and knowledgeable and we look forward to continuing to work with her and Jooska web design!
CO-OWNER ECOBRIDGE LANDSCAPEWe were able to launch our new business and look incredibly relevant, and professional straight out of the gate. From sales documents to marketing logos, one pagers and postcards, they do it all. Nita has a knack for creative writing that will stop you in your tracks. There is no one I would recommend more! Andrea J.Bell, CEO & Co-Founder Paperclouds/ZzzPower for Schools
CEO & COFOUNDER PAPERCLOUDS/ZZZ POWERThey've created our website, our cut sheets, our white papers, as well as so much more. Everything is beautiful, consistent, and totally on-brand, and I feel very lucky to work with them. Plus we're in an odd business, so it's fun to see some spot-on masterwork in stormwater
CEO, STORMSENSORWe would not hesitate in recommending Inkykiss, Nita and her team.
We’re a small but mighty team that combines seasoned vets and youthful energy. We’re creative, unfussed, and pragmatic, embracing our clients for who they are and supporting their dreams by blending innovation and time-tested strategies. It’s an approach that got us ranked as one of the 3 Best Web Designers in Burnaby. Thank you. We couldn’t have done it without you.
Our mission is to help our clients grow. As a creative team, we specialize in copywriting, SEO, social media, digital marketing, and web design in Vancouver.
We follow strategy built around the responsible management of your budgets. Designed to achieve above-average returns using unparalleled strategy and time-tested techniques. If you’re building a new brand or website (or your current ones aren’t performing), we invite you to reach out for a conversation.
110-3060 Norland Avenue, Burnaby BC V5B-3B1
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