Rank High on Local SEO in Vancouver: 5 Tips to Get You Started

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If you own a Vancouver business and want to attract actual foot traffic and local residents, local SEO could be your best bet. Google Insights tells us that 76% of local searchers visit a physical place within 24 hours. That’s a massive amount of potential traffic and business you could miss out on simply because […]

Website Storytellers: The Art of Copywriting

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How do you differentiate your brand and business–it comes down to creativity–your brand, signage colours, values, goals–and copywriting. As a Vancouver copywriter, why is content creation so important? The truth is few of us work in truly unique industries. We may be competing with dozens, even hundreds, of businesses offering similar products and services. Yet, […]

SEO and Ecommerce: 5 Key Takeaways to Skyrocket Online Sales

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Are you selling products online? For many people, shopping online has become the go-to default since COVID-mandated social restrictions.  However, many customers are swinging back to brick-and-mortar when faced with high shipping fees, supply issues, and annoying returns. e-Commerce Statistics for Canadians The latest statistics show that retail eCommerce sales in Canada are starting to […]

Get More Bang for Your Copywriting Buck: 5 Tips to Reduce Bounce Rates

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Let’s talk copywriting in Vancouver. Excellent business writing undeniably impacts your business website and click rates. It increases engagement, lowers bounce rates, and keeps customers coming back for more. But what copywriting? In a nutshell, copywriting tells your target audience why you’re the best fit for them, encouraging them to act by buying your product […]