CASE STUDIES

Jalapeño & Lime Tortilla Chips PRODUCT LAUNCH

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Copywriting & Content 

All organic and made to share. Que Pasa enlisted Jooska as writers to collaborate on a new product launch. This translated into copy for every touchpoint, from the digital and social space to the packaging and in-store signage. Through on-point branding, tasty content, and fantastic social strategy, Que Pasa’s Jalapeno and Lime tortilla chips have carved out a delicious niche at the retail level.

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BRINGING CUSTOMERS BACK FOR ANOTHER BITE.

We combined organic cues with zesty details to create an appealing experience for the discerning, health-savvy shopper. Quality ingredients and artisanal details, like being ground from hand-cut volcanic rocks, add to the flavour and quality of the experience!

It's all in the Family.

The Jooska team was enlisted to curate a product identity that encourages customers to have a chip on their shoulder. Inspired by their curated brand, our team crafted a memorable product experience by positioning Que Pasa’s Jalapeno and Lime tortilla as another exceptional member of the Que Pasa family, where food is certifiably organic and delicious–inspired by the authentic flavours of Mexico’s heartland centuries ago.

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The result.

Through the execution of on-point branding, tasty content, and smart creative, Que Pasa’s Jalapeño & Lime Tortilla Chips have become a supermarket mainstay  and a favourite among snackers who choose organic to nourish the soil, the planet, and their families!

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