• 778-989-6739
  • nita@jooska.ca
copywriting Vancouver

Rocky Mountaineer

Copywriting / Content Writing 

Travel writing takes a bit of magic, especially for a brand as distinguished as Rocky Mountaineer. Within the world of rail travel, the Rocky Mountaineer offers a one-of-a-kind glimpse into the unparalleled beauty of the Canadian Rockies. For their first foray into the book world, the team at Rocky Mountaineer had something special in mind. Combining a book of recipes with route and destination information, they set out to create a cookbook that would pull double duty as a cherished keepsake and powerful marketing tool, and our own Nita Naidoo was the copywriter chosen for the job.

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The right ingredients for success

Since we had already completed two brochures, nearly sixty pages each, for Rocky Mountaineer, we stoked our inner travel writer and got to work. Craggy mountains and crystalline streams became the backdrop for the organic, locally harvested ingredients that culminated in culinary masterpieces that ranged from a caviar-infused breakfast benedict to a snazzy strawberry shortcake. Regional write-ups, chef bios, and tongue-tingling descriptions rounded out the cookbook. To our delight, Eat Play Love earned Canadian bestseller status within two months of publication. The Gourmand International of Paris also named it 2014 Cookbook of the Year in the Culinary Travel category. It’s been our pleasure to assist Rocky Mountaineer with copywriting for several projects.

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We were fortunate to partner as copywriters for FMS Creative, which works as creative lead for Rocky Mountaineer and several other prestigious businesses. Working with a brand like this is a once-in-a-lifetime experience full of memories and deadlines—but primarily memories.
- Nita Naidoo, Copywriter and Founder of Jooska

More Projects

We have a 5-star rating on Google with 20 reviews.

Working with Nita at Jooska has been a pleasure.
 Great work produced in a timely manner.
Krinder Rai
Krinder RaiPHI Group of Companies
Nita has a knack for creative writing that will stop you in your tracks. There is no one I would recommend more!
Andrea J.Bell
Andrea J.BellCEO & Co-Founder Paperclouds/ZzzPower for Schools
I had such a fabulous experience working with Nita. She is truly a master in her field. She was able to see the vision I wanted and had so many incredible ideas. She also wrote content for me which so eloquent and was exactly what I wanted to express.
Yuko Turnbull
Yuko TurnbullYuko's Hair
Nita and her team are knowledgeable, extremely responsive, creative and a pleasure to work with. We would not hesitate in recommending Nita and her team.
Simpson Thomas & Associates
As an seo consultant in Vancouver, I’ve been working with Nita about 5 years. She’s a very creative individual. Her seo copywriting captures the audience, but more importantly it gets results due to her unique writing style
Anney Ha
Anney HaSEO Consultant

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  • 110-3060 Norland Avenue, Burnaby BC V5B-3B1- by appointment please
  • 778-989-6738

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