Copywriting / Content Writing
Travel writing takes a bit of magic, especially for a brand as distinguished as Rocky Mountaineer. Within the world of rail travel, the Rocky Mountaineer offers a one-of-a-kind glimpse into the unparalleled beauty of the Canadian Rockies. For their first foray into the book world, the team at Rocky Mountaineer had something special in mind. Combining a book of recipes with route and destination information, they set out to create a cookbook that would pull double duty as a cherished keepsake and powerful marketing tool, and our own Nita Naidoo was the copywriter chosen for the job.