CASE STUDIES

LOGO DESIGN FOR A NEW PODCAST

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It was an honour to work with one of Vancouver’s best-known broadcasters. Tarannum Thind has been a voice in Vancouver media for over a decade. She is a passionate advocate for women and her community, using her broadcast training to bring focus to different issues and stories with professionalism, knowledge, and compassion.

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AMPLIFYING COMMUNITY VOICES.

As Tarranum began a new venture as an independent broadcaster, she came to Jooska for design and logo development and help with digital positioning.

BETTER BRAND PERCEPTION FROM A GROWING FANBASE.

The team at Jooska leaned heavily on colour theory and symbolism to convey the ideas Tarranum wanted to reach her listeners. Colours like gold/saffron evoked joy. We included purple as a nod to creativity, with pink accents that resonated culturally and represented both women and happiness. We purposely created a broken circle in the form of a mug imprint as a nod to the name and to convey the idea of breaking boundaries–that Tarranum was stepping into to act as a fresh perspective, to have the conversations that were sometimes difficult but still deserved representation and validation.

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The result.

Tarannum launched Chai With T as a platform for fascinating conversations with insightful people. Today, Chai With T has grown into a bi-weekly podcast that engages celebrities, trailblazers, and intellectuals from Vancouver’s diverse South Asian community.

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