CASE STUDIES

Taking a Climate Technology Start-Up to the Next Level

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To help protect our waterways, the scientists at StormSensor harnessed the power of cloud technology to provide real-time storm sewer and coastal system data. The team at Jooska were asked to collaborate on a website, brand, and marketing collateral to connect with people and policymakers looking for affordable, innovative tools to protect the environment.

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BETTER BRAND PERCEPTION AND VALUE.

People needed to understand the benefits of StormSensor’s monitoring solutions. That meant making complex, highly technical material comprehensive by eliminating jargon and focussing on benefits. In just 12 weeks, we reworked the website and completed eye-catching case studies and brand collateral that would be used at industry events all over the US.

Performance Focussed Design

Our objective was to help StormSensor generate high-value leads. To increase inquiries, we created website funnels where people could arrive, learn about the system, read case studies, and then reach out to the sales team for a customized project quote. Our marketing approach spoke to decision-makers involved in all levels of stormwater treatment and management, increasing inquiries by almost 50% within the first month.

The result

Through a redesign strategy, StormSensor increased brand visibility and gained significant market share. In 2021, the team raised $10M for rain management tech amid severe global flooding. Today, this climate technology start-up has been featured on Forbes, Entrepreneur, and Fox, and continue to make waves in their industry.

 

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To maximize returns, we offer web design and development that drives focus and nurtures customer relations. Take a look at how we’ve helped businesses in all kinds of niches become a formidable force online. Reach out at 778-989-6738 to learn more about how take business to the next level with fully customized web design in Vancouver.