Trends from Statista show most people believe that the ROI on SEO is improving, even in the face of AI and voice searches. Close to 3 in 5 (58.7%) of respondents surveyed felt that the ROI on SEO activity has increased significantly or improved over time. Moreover, it’s worth noting that some industries are naturally compatible with SEO, achieving above-average market returns on dollars invested.
SEO is important. Everyone with a website knows that–or should. However, we need to temper expectations with reality. If you’re looking for Vancouver SEO–what does it do and what should you expect?
Broadly speaking, SEO (Search Engine Optimization) is the term for optimizing content both on-site and off-site so a particular website can rank (appear) higher in the SERP (Search Engine Results Page). If you Google a website term, for example, “plumbers Vancouver,” you’ll see a list of suggestions on the first page and dozens of pages after. All the businesses on page one of Google have put in hard work to get there, and that’s what it’s about.
SEO increases your visibility, discoverability, and organic traffic.
For businesses wondering how to spend hard-earned marketing dollars, statistics show the average return-on-investment (ROI) ratio of SEO is up to 22:1. In other words, for every $1 you spend on SEO, you could get up to $22 back. This is considerably better than many different channels, with digital marketing generally offering a 5:1 average in terms of ROI. However, it’s essential to understand that results are not instant. SEO is a slow burn that first requires agencies to make your website as Google-friendly as possible and then build up the links and articles needed to build up your website’s authority and reputation.
We know there are broadly three types of searches made on Google, and all search engines are getting smart enough to differentiate. These are:
Most businesses fall into the second category. When people enter a search query into Google, they expect to land on a website that helps them find the goods or services they want in relation to their location. For example, if you’re looking for “the best Chinese food,” you’re not interested in the results from the next city. While most professional marketers offer a 10:1 spend ratio in terms of ROI. SEO offers vast potential to exceed that. The takeaway? SEO is still one of the best investments for hitting business targets and achieving significant returns from your marketing budget.
Recent SEO statistics indicate that nearly three-fifths (57%) of local search queries are submitted using a mobile device or tablet. The millennial generation especially gravitates to local searches, and is 50% more likely to use local searches on the move, and twice as likely as other age groups to search for a business to visit immediately.
On-page SEO
Off-Page SEO
At Jooska, we help local organizations develop in these areas and improve local SEO more generally.
For a small business, SEO services typically cost between $$650 and $1,000 per month, whereas for a larger business, the range can be closer to $3,000 to $5,000 per month, depending on the services required.
On average, it takes our clients about six months to break even after investing in technical SEO, the optimization of various website elements, such as page speed, mobile responsiveness and crawlability to enhance search engine indexing and ranking.
We’ve studied SEO for over a decade, and while trends are shifting–solid foundational basics remain a requirement for getting started. Businesses that want to rank competitively and reach page one need to focus on the type of content they’re releasing. Is it original? Does it answer questions or help people to solve problems? Google is aware AI is being used to respin articles endlessly, so originality and innovation are rewarded.
Done properly, SEO is not just useful for brick-and-mortar stores but for any local service, product or organization with a regional focus. Consider these statistics a glimpse of what’s possible with an in-depth strategy run by a performance-focused SEO agency.
No matter where you’re at in your journey, one thing stays true. Conversion odds are higher when your business sits at the top of Google. We can help get you there.
