copywriting Vancouver

SEO and the Impact of Guest Blogging

By Nita Naidoo 07 Apr, 2022

SEO, SEO Consultants Vancouver, SEO Web Design Vancouver, Vancouver SEO

Web design is a tricky business. As an SEO consultant in Vancouver, launching a new website without any authority means getting lost on Google.

If you want your website to rank prominently on Google, you have to show Google that you are relevant. The best way to do this is to build links leading back to your website. But these links can’t be random—you need links from sites that are relevant and authoritative in your niche. 

As a website gains authority, it starts to gain rank for more keywords. External links are a bit like road signs—the more that point to your website, the better you’ll rank, assuming the links are good quality.

Even as an experienced SEO consultant in Vancouver, link building remains one of the most challenging tasks, which is why many people are happy to outsource it. But while link building is tedious, it’s not complicated. Today blog linking isn’t just about posting interesting articles and exchanging links for mutual benefit. What you want is a contextual link from a relevant, high-quality website. To accomplish this, many SEO consultants use Guest Blogging.

Guest Blogging as an SEO Consultant

If you’re wondering what guest blogging is—it’s a content marketing and SEO technique where a third writes and publishes a blog post on your website blog. The theme and topic will be relevant to your website, but there will be a few subtle links leading back to their website.

However, here we are in 2022, and SEO link building is more about quality than quantity. It’s no longer an issue of cultivating thousands of low quality to boost your website rank.

Positive Impacts of Guest Blogging

  • Attract traffic to your website
  • Boost authority to high-authority domains
  • Increase brand credibility and awareness, and
  • Build relationships with peers in your industry

As an SEO consultant in Vancouver, link builders have to be careful and considerate about creating high-value links and posts. Guest blogging can be a great tool to help you build up your authority and raise your rank, accelerating your rankings on Google and other Search Engines. Just make sure the links leading away from the website lead to places you don’t mind affiliated with your business.

Nita Naidoo

Vancouver copywriter Nita Naidoo is founder of Jooska. She brings a passion for design and writing to all projects, activating brands through language and design that is clean, crisp, and timeless. For businesses that stand out from the crowd and owners who are passionate about what they are building, Nita and her team deliver solid fundamentals for powerful brands that stand the test of time. Reach out at 778-989-6738 to discuss your project.

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