SEO in Vancouver: 5 Steps to Supercharge Your Website

By Nita Naidoo 15 Jul, 2022

SEO Consultants Vancouver, SEO Vancouver, Vancouver SEO

Looking for SEO in Vancouver? More businesses are looking at solutions to increase organic traffic to their websites. After all, why wouldn’t you grab as much free traffic as possible?

If your website is an important source of new customers and revenue, then you’re probably familiar with the term Search Engine Optimization, more informally known as SEO.

To distinguish ourselves from other agencies offering web design in Vancouver, we integrate SEO strategy right into the development process. What that means is we design and develop websites, including content strategy with an eye on SEO. Acquiring a top rank on Google is an ongoing process requiring technical updates, backlinking and blogs–just like this one. However, having an SEO consultant on our team leaves websites in a better position out of the gate.

SEO is based on multiple factors. Google wants to deliver quality results for searches, so there are requirements to ensure that happens. Like Maslow’s hierarchy, search engines have a hierarchy of needs—the content won’t matter if, for example, the search engine can’t read/index your website. Based on an article from Moz, five of the priorities for high website rankings, from most to least important are:

1. Crawl accessibility so engines can read your website
2. Relevant keywords
3. Optimized content strategy
4. UX and navigation
5. Link Building

Crawl accessibility

It’s a bit technical, but making your site accessible to Google is one of the most important factors for SEO. If the site contains robots.txt file that blocks the crawler, Google will not come to your website or specific web page. It’s essential to be aware of any status codes or page blocks that may prevent search engines from smoothly accessing the website. If the site (or a page) isn’t easily crawled—the rest of the factors won’t matter. It’s like a closed door.

Relevant keywords

What phrases are people using when they go looking for your business? Are these the best words? What keywords are being used by competitors? Optimizing your site for the right keywords is another vital aspect of optimization. Some SEO consultants say it’s the most important.

Optimized content strategy

Once you have your keywords, you need to decide where they go. The usual practice for SEO consultants is to dedicate one page to a keyword/phrase. Then content must be strategically and prominently used around the page in areas like headers, pictures, URLs, and body text. If you’re using a WordPress website, a plugin like YOAST SEO can help you understand how to optimize different pages for the relevant keyword.

UX and navigation

Building a site isn’t just about creating a pretty face. Google’s business is referring users to the best and most relevant websites on the Internet. A sire that hasn’t been touched in 5 years isn’t going to stack up. Google is going to consider factors like how quickly the site loads, ease of use, navigation, and many other factors. This is where good programming and code come into play. Compromising between style and usability can be a delicate balance. It’s important to create a strong branded experience while ensuring the site is quick and easy to use—on any platform.

Link building

Links are key when it comes to SEO in Vancouver. Is your content relevant and worth sharing? The links coming into your website are one of the factors Google uses to assess the quality of your website. Do you blog? Do you post your content on social media? All these factors will come into play. As part of our service for SEO in Vancouver, we come up with relevant strategies to produce new content every month.

There are a lot of ways to ensure your website is Google-friendly. Creating websites that are attractive, straightforward, and user-friendly goes a long way toward creating a site that Google will recognize as valuable and relevant to people searching for your keywords.

SEO isn’t hard but it does require strategy and ongoing effort. Try it yourself or reach out to speak with an SEO consultant in Vancouver.