Vancouver SEO: Why SEO is All Wrong for Your Business

SEO and Starting Strong

SEO takes time. Why?  More than 200 ranking factors power search engine algorithms, and the biggest ones — like your incoming links — don’t happen overnight. Over time, through strategies focussed on attracting local traffic, we work to gradually build your website’s reputation as a trusted resource on the Internet, one that meets the criteria for a page-one rank. Unless your business is online, it’s important to work with a team that can help you attract local traffic. We’ve successfully specialized in Vancouver SEO for 15 years.

SEO begins with solid fundamentals like website structure, keyword research, and quality content.

Overall, expect to see improvements within 3–6 months and significant gains within up to a year. In this case, this means more website leads and inquiries from better-qualified customers. Industry legacy, keyword competition, and website quality all play a role in how quickly you’ll start ranking.

A high Internet ranking is critical for organizations that not only want to increase website exposure—but to establish themselves as thought leaders. The businesses that occupy the first pages of Google are often perceived as the best in their industry—and few people have the time to look past page two. Although local Vancouver SEO can require significant upfront investment, the benefit is that once a site is established on page one, keeping it there becomes a lot easier.

On average, a business can waste nearly 25% of its marketing spend through mismanagement because the website is so poorly built and optimized that it converts about a tenth of the customers it should be.

As a team that specializes in web design and SEO in Vancouver, one that’s made up of over 15 years of analyzing trends, identifying keywords, and successfully increasing organic website growth and inquiries, we help businesses play the long rather than pouring money into trends that offer short term gain and long-term pain.

Play the Long Game

Backlinks, guest posting, and results “guaranteed in one month.” We’ve all received the emails. SEO has become an intensely competitive global industry. Shortcuts, like keyword stuffing, might give you a quick boost, but they can harm your website and reputation in the long run. Steady, proven strategies are what will deliver results—and maintain steady results when search engines like Google make adjustments to catch and weed out poor quality.

Efficiency is everything for businesses today. If your website isn’t performing, waiting for change won’t work—but working with a proven SEO team will make a world of difference.

SEO starts slowly. Here’s a quick run-through of the first three months, which often includes modifying the layout and other factors of the website to meet best practices. If you’re starting your website journey—our designers and developers understand SEO and build it into the structure and content so you can focus on content and backlining as soon as you launch your website.

First Steps Toward SEO:

• Perform a website audit
• Set up necessary tools, like Google Analytics and Search Console
• Verify crawling and indexing
• Identify keywords
• Evaluate competitor keyword performance
• Fix the most serious website issues based on audit
• Research and add relevant keywords and content to the most valuable pages
• Start developing SEO content for backlinks
• Outreach to relevant sites with SEO content (backlinking)

We’re seeing substantial growth opportunities for businesses targeting the next stage of growth. When others falter, it’s an opportunity to start. People with a growth mindset will move ahead by leaps and bounds because, like SEO, business is a marathon, not a sprint.