As a Vancouver copywriter, I support inspired businesses and agencies looking for head-turning copy.

After receiving my BA in 2001 from the University of Victoria, I completed a two-year post-graduate certificate in Editing and Publishing at Simon Fraser University. As a newly minted copywriter, I worked in creative and agency environments for three years. After that, I began collaborating one-on-one with individuals passionate about growing exceptional brands. Many of my clients are sustainability-oriented, offering transformational products and experiences to create a healthy and thriving future.

After founding Inkykiss—now Jooska—in 2008. I studied Search Engine Optimization and became one of Vancouver’s pioneering SEO copywriters. My clients include doctors, lawyers, cannabis companies, retailers, universities, realtors, and travel agencies. I believe the best writing is simple, and that’s what makes it complicated.

As an experienced copywriter, my most bankable skill is quickly absorbing new information and turning it into an irresistibly readable copy that resonates and doesn’t feel like a pitch. Achievements to date include ghostwriting one best-seller and several award-winning projects for some of Canada’s best-known brands, including Nature’s Path, Rocky Mountaineer, and UBC.

Whether it’s a one-off or ongoing project, my specialty is impactful, persuasive copy that is sometimes hard to write—but always easy to read. Reach out if you’re looking for a copywriter in Vancouver or anywhere else.