Education. It’s fundamental to where we’re going as a society. As copywriters, we’ve collaborated with UBC to share stories about philanthropic donations and alumni talents. Our objective? To attract the gifts that allow the university to thrive, propelling local and global communities forward. In 2012, we joined UBC for one of the most ambitious fundraising campaigns ever undertaken by a Canadian university. Start an Evolution invited donors and alumni to connect more deeply. The goal was to raise a whopping $1.5 billion and increase alumni engagement before the end of 2015.
To promote the work being done at UBC, we created two kinds of content—from donors who wanted to support the university and from students who shared the powerful impact of awards, bursaries, and scholarships. We interviewed donors and recipients, relaying powerful personal experiences. From advancing worthy causes to triumphant breakthroughs with global impact, our Vancouver copywriters shared stories that opened hearts and wallets. The campaign was a huge success, raising $1.624 billion in three years to support essential student scholarships, transform learning spaces, and fund life-saving research. Since then, we have teamed up with the alumni engagement office to create content for two pivotal fundraising newsletters: Scholarly Pursuits and Estate Planning Review.
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