Branding Design / Web Design & Development /Content Writing / Print Collateral

The environment is at the forefront of everyone’s minds. To help protect our waterways, the scientists at StormSensor harnessed the power of cloud technology to provide real-time storm sewer and coastal system data to take action. We created brand and marketing collateral to connect with the people and policymakers looking for innovative tools to protect the environment. Today, this climate technology start-up is still making waves and has been featured on Forbes, Entrepreneur, and Fox to name a few.

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How do you make complex, highly technical material comprehensive? The short answer is to eliminate the jargon and focus on benefits. We wanted people to understand the benefits of StormSensor and its monitoring solutions offered during flooding emergencies. In terms of web design, we relied heavily on diagrams and icons that made it easy to absorb key facts. It took almost 12 weeks to reimagine the website, branding collateral, and marketing material. In the end, StormSensor was ready to make waves–and they never looked back. In 2021, the team raised $10M for rain management tech amid severe global flooding. We are thrilled to be part of their success story and continue to provide the team with all kinds of marketing collateral.

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I absolutely love the work that Jooska does! They've created our website, our cut sheets, our white papers, as well as so much more. Everything is beautiful, consistent, and totally on-brand, and I feel very lucky to work with them. Plus we're in an odd business, so it's fun to see some spot-on masterwork in stormwater.

- Erin Rothman, Founder and CEO

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