copywriting Vancouver

For a travel cookbook, we created copywriting with flavour

Rocky Mountaineer

Travel writing takes a bit of magic, especially when it’s for a brand as distinguished as Rocky Mountaineer. Within the world of rail travel, the Rocky Mountaineer offers a one-of-a-kind glimpse into the unparalleled beauty of the Canadian Rockies. For their first foray into the publishing world, the team at Rocky Mountaineer had something special in mind. By combining a book of recipes with route and destination information, they set out to create a cookbook that would pull double duty as a cherished keepsake and powerful marketing tool.

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The right ingredients for success

 We invoked our inner travel writers and began researching BC’s bountiful natural larder. Craggy mountains and crystalline streams became the backdrop for the organic, locally harvested ingredients that culminated in culinary masterpieces that ranged from a caviar-infused breakfast benedict to a snazzy strawberry shortcake. Regional write-ups, chef bios, as well as tongue-tingling descriptions rounded out the cookbook. To our delight, Eat Play Love earned Canadian bestseller status within two months of publication. Additionally, the Gourmand International of Paris named it 2014 Cookbook of the Year in the Culinary Travel category. It’s been our pleasure to assist with Rocky Mountaineer with copywriting for several projects.

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