Brand design for a climate technology company


The environment is at the forefront of everyone’s minds. To help protect our waterways, the scientists at StormSensor harnessed the power of cloud technology to provide real-time storm sewer and coastal system data to take action. We created brand and marketing collateral to connect with the people and policymakers looking for innovative tools to protect the environment. Today, this climate technology start-up is still making waves and has been featured on Forbes, Entrepreneur, and Fox to name a few.

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Science of a start-up

StormSensor faced the same challenge shared by many other tech companies. How do you make complex, highly technical material comprehensive? The short answer is to eliminate the jargon and focus on benefits. We wanted people to understand the benefits of StormSensor and its monitoring solutions offered during flooding emergencies. In terms of web design, we relied heavily on diagrams and icons that made it easy to absorb key facts. It took almost 12 weeks to reimagine the website, branding collateral, and marketing material. In the end, StormSensor was ready to make waves–and they never looked back. In 2021, the team raised $10M for rain management tech amid severe global flooding. We are thrilled to be part of their success story and continue to provide the team with all kinds of marketing collateral.

Since 2008, Jooska has established itself as a trusted partner for businesses across North America.

We consult on SEO, develop beautiful web design, and partner with clients looking for results-driven branding design and marketing services. We believe the best businesses are built on values and are proud to collaborate with exceptional brands that believe engaging clients means more than a transaction.

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